While Progressive Web Apps (PWAs) are a reasonably new phenomenon, a growing number of companies have tapped into their broad potential. They combine the capabilities of websites and mobile software to create an immersive user experience that increases user engagement and conversion rates. This article will learn about the pros and cons of advanced web applications and the possibilities PWAs offer businesses, including when compared to web or mobile software.
Research shows that PWAs offer many advantages for businesses, including
68% increase in mobile traffic
15 times faster upload and deployment
25x less use of device storage space
Conversion rates increase by an average of 52 percent
78% increase in meetings on average
Engagement increased by 137%.
42.86% lower bounce rate compared to mobile sites
Pageviews increased by 133.67%.
What do the above numbers mean for business efficiency? They stem from the enhanced user experience that comes with advanced web applications. Let’s look at the key benefits of PWAs for businesses and their capabilities to understand why companies, from startups to market leaders, should choose a good web application development company to implement PWA.
1. Low development costs
PWAs do not require different versions for different devices; a single progressive application can meet the requirements of all the endpoints it works on. This significantly reduces the effort invested by developers and thus the cost of creating a PWA. As a result, its price is three to four times lower than native mobile applications.
2. Look and feel similar to an app
Today, mobile users prefer apps to browsers because apps are more user-friendly, run offline, and have a more attractive interface than browsers. Progressive web apps provide an advanced user experience by combining the look and feel of a mobile app with the best performance. Their design and setup are very similar to native mobile software. Regardless of the technology, tools, and frameworks used to develop PWAs, they provide the same user experience as native mobile applications and are considered superior to the experience of a website.
At the same time, they have the same speed, responsiveness, and built-in features as websites with database connectivity and automated data processing. As a result, they are indexed by search engines, so systems like Google and Bing find PWA pages. In addition, the pages of these applications can be found online, which has a positive effect on page views, unlike mobile software that only stores internal data for its use.
3. Quick installation
Unlike traditional mobile apps, PWA apps do not require a long and complex installation process, which significantly improves the user experience. Users download the app quickly and directly to their device without going to the App Store or Google Play, which simplifies the process and dramatically reduces user abandonment. Once a user downloads the app, they can access it from an icon on their desktop.
Some browsers even offer call-to-action teasers that prompt users to download these apps when they visit the corresponding website. This feature is built into the browser, which increases the app’s credibility and trustworthiness. Furthermore, since the software does not need to be installed on the device, users can easily access PWA apps through URLs, which significantly contributes to high shareability.
4. Improved performance
PWAs store and serve images, text, and other content in a specific and efficient manner, making them function like a website and significantly improving performance. In addition to speed, flawless performance is another feature that contributes to user experience and conversion rates.
Retailers and content providers should use this type of software, as it can lead to a more positive user experience compared to the impact.
This fact also contributes significantly to business automation, as companies that use PWAs know that their employees’ software will work seamlessly, regardless of the platform or app version. PWAs also adapt very well to different form factors because they adapt correctly to different screen sizes.
6. No update problems
PWAs have unique features that automatically update users without notifying users or asking for their approval. These apps are automatically updated every time a user accesses them, so there is no need to download and install changes in bulk. They can easily be made to look different without any human intervention.
However, some progressive app makers send push notifications to inform users of the arrival of new updates. However, the manufacturer has complete control over the information and content that the user accesses.
7. Seamless offline operation
PWAs that can operate offline or on dangerous networks are much more convenient than websites that require a decent Internet connection. Built-in service workers automatically cache essential features and information in Progressive Web Apps, so there is no need to download them, and users can access them without an Internet connection.
It relies on storing information such as pages previously accessed by the user. When users try to open a page that they have not seen online, the app can display its offline page. This feature is essential for retailers because it prevents users from abandoning the catalog and improves customer engagement.
Be Progressive with Progressive Web Apps
By cleverly combining the most efficient features of native mobile software and web applications, PWAs can significantly improve the user experience and increase customer retention. However, customer retention and satisfaction are not the only value-adds for businesses. You should choose a good web development company in India that can create your PWA.
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