Entrepreneurs are meant to identify problems faced by people, think up potential solutions, and proceed to build a product. But, more often than not, they fail to think about an integral part of building a business, that is, customer validation.

As an entrepreneur, your instincts might drive you to focus and work on what’s within your control. Developing and building a product from the ground-up is an important job that demands attention. But, we must implore you to not get caught up in the passion for building a product so much that you lose sight of the target customer’s needs.

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